As much as I admire Ford as a company, there isn't a single product in their line-up about which I even fantasize buying, money no object. This little wagon is something I would buy, in reality not fantasy. According to Edmunds, it's coming to the U.S. in 2011 (which might mean Fall 2010). LINK
In a bizarre and extreme advancement of the return of the fastback roofline initiated by Porsche and BMW and exacerbated by the contoversial Honda Accord Crosstour, we now have Bugatti, the supercar of supercars, joining the fray. Can anyone say "TREND"??
I don't understand why no one has made this comment yet, but doesn't the new Lexus HS Hybrid (bottom) looks pretty much like a Toyota Corolla (top)? Of course they come from the same manufacturer. But up until this point Lexus has had a distinctly different style than Toyota. And they are almost exactly the same size--the HS is 5 inches longer, but that's about the only dimensional difference. Certainly there are differences. The HS has a more sloping rear roofline and it appears to have a more cab-forward design. But still, won't friends of the HS buyer say, "You paid WHAT for a Toyota Corolla!?" I'll bet the average person on the street can't tell them apart.
The connection between people's identities and their automobiles in America is both fascinating and disturbing. There is simply no other object that shouts so strongly who one is or what one wants to be. A house certainly counts but not as many people see it. It can be hidden away, address undisclosed. Clothes matter more in Europe than in the U.S. One's car however is a public object that provides identify and also to which we imbue such a high degree of affection that the mechanical object because almost an animal (and of course literally named so in some cases). I'm certainly guilty of this to a greater extent than most. I often remember someone's car before I remember their name.
These thoughts rose to the surface recently as controversy and questions appeared in the last few weeks around the launch of Honda's Accord Crosstour vehicle on Facebook. (Warning: here's where this conversation becomes very niche.) The vehicle is a hatchback version of the four door Accord and the photos on the Facebook site have elicited some very negative comments. Things got so bad that Honda posted a note to the fan page saying, effectively (1) the photos didn't do it justice, so here's some more that you can also hate on (2) it's not a wagon nor designed for wagon buyers so if you want the Euro Accord wagon, that's a different topic and (3) the styling isn't for everyone but it works well for people who want a crossover, so if you don't like it don't buy it.
This "crossover" category has been done before in various cars but epitomized by the Lexus RX series. That's not the Crossroad. No, what the Crossroad and it's ilk are really is a redo of the large five door hatch. Why Honda et al think they can do better than the Mazda 6, for example, which had such a variant a few years ago I don't know. But several vehicles emerging at the higher end of the automotive spectrum with the Porsche Panamera, BMW 5 Series GT (Edmunds LINK) and Audi A5 Sportback (Edmunds LINK), all similar to the Crosstour in utility. Toyota has already launched its version, the Venza, for which the Crosstour is the sole U.S. direct competitor. The automakers' gamble is that people want something that (a) doesn't spell "SUV" (b) is or appears to be stylish and luxurious (c) is more utilitarian than a sedan but (d) doesn't spell "wagon".
(Until these cars came onto the scene, the Toyota Prius was the only above-subcompact 5 door hatch on the U.S. scene. Does that car spell a, b, c and d above? Totally aside from its fuel economy, it's a car with almost magical space utilization, something that might have sold well aside from its hybrid engine not just because of it.)
This "doesn't spell wagon" thing is an anathema to a niche group of people. They (we) see wagons as the epitome of automotive design: efficient, sleek, utilitarian, stylish. Many on the Facebook site had hoped for the svelte and beautiful wagon version of the European Accord (which in the U.S., in sedan form, is sold as the Acura TSX). Many of us, I bet, covet the BMW 5 Series wagon (which barely makes sales of 1000 per year and is in danger of disappearing in the U.S.). What we got instead is a car that appears to be some amalgamation of bulbous shapes from the successful Nissan Murano merged with the more classical proportions of the very nicely designed U.S. Accord. The Crosstour targets a different audience than the wagon crowd. What Honda is playing to with the Crosstour is a mainstream group that isn't so obsessed with cars (and also, perhaps, doesn't have the time) to become fans on a Facebook page of a CAR. What Honda got on its Facebook page was, in part, people like me for whom Soichiro Honda is a god and a legend and for whom Honda is a company that is almost morally superior because it focuses on efficient and perfectly engineered vehicles like the Civic or the Cub (and doesn't make a V8).
It's reminiscent of the controversy when Porsche launched its Cayenne SUV and Porsche-philes were up in arms. That vehicle saved Porsche and enabled it to get the money to continue its 911 and Boxster magic (and also enabled it to immolate itself in a fantasy of automotive dominance over VW and the world, but that's an unrelated story). Hopefully cars like the Crosstour will sell tremendously well and allow Honda to stay true to its roots as a company that cares about engines, engineering, excellence and independence.
Being in the same category as the Porsche Panamera can't be all bad, can it? So Honda, rack up sales of the Crosstour and then throw us an Acura TSX wagon née Euro Accord Tourer (third photo at right). Please also drop us a Civic 5 door hatch with push button start, six speed standard, and diesel (fourth photo at right).
LINKS: Crosstour on Facebook Autoblog: Official Honda Crosstour Facebook page all lit up with early negativity CNET: Bloggers Bad-mouth Honda's new hatchback TTAC: wagon comparison review
(REVISED) For those who care, here are the real wagons plus the variants on the U.S. market. I am quite sure nothing has been missed: Mazda is definitely out of the running with the redesign of their "6" and Mercedes as of this writing has no United States wagon offerings aside from the R Class mentioned below, though it's expected the true wagon version of the E class will return. I haven't included small hatches like the VW Rabbit, Honda Fit and Insight, Subaru Impreza, Kia Rio, Mazda 3, Suzuki whatever. And of course I haven't included all the crossovers like the Nissan Murano, Ford Edge, Mazda CX7 and CX9 etc etc etc etc.
UPDATED TRUE Wagons (typically squared off variants of sedans, but also other squared back offerings)
Acura TSX (2009-10-28 just announced for late 2010! LINK)
Audi A3, A4, A6
BMW 3 Series, 5 Series (5 Series wagon dead for the 2011 model year)
Cadillac CTS Sportswagon
Chevrolet HHR (not sure if this is being killed off)
Chrysler PT Cruiser (I think this is being killed off)
Hyundai Elantra Touring
Mini Cooper Clubman
Saab 9-3 and 9-5 SportCombis
Scion xB (no sedan variant but this is definitely a wagon)
Subaru Outback (the Impreza is a hatchback)
Volvo V50, V70, XC70
VW Jetta, Passat
Small wagons that due to their height are slightly more van-like
Some people think these are wagons but they're more like small hatchbacks (angled backs)
Toyota Matrix (used to be more of a wagon in an older iteration)
Aston Martin Rapide (just announced)
Bugatti 16C Galibier (just announced)
BMW 5 Series GT
Honda Accord Crosstour
Looks like a large hatchback but isn't
BIG Country Squire-type wagons
Audi Q7 (this thing is massive--it just goes on and on and on)
Ford Flex (don't tell me it's a crossover)
Mercedes R Class (same kinda BIG wagon as the Ford Flex)
Example wagons that blur the line but shouldn't confuse people into thinking they're SUVs
Toyota RAV4 Japanese cubes
Recently "dead" wagons
Chrysler Pacifica (still listed on their website)
Ford Taurus X
Pontiac Vibe (same as Toyota Matrix but more squared in back)
and perhaps my favorite of all, the 2001-2005 Lexus IS Sportcross. Now THAT's a nice looking 5 door hatch variant of a sedan!
I had a interesting conversation with younger friend yesterday about the different ways we use Facebook. He's early 20's and I'm mid 40's.
For the most part, I restrict Facebook to people with whom I have relatively close ties. I use Twitter for weak ties and Linkedin as a hyper-linked addressbook that connects me to "colleagues of colleagues".
In contrast, my kids and most people I know in their 20's allow very weak ties to be friends with them on Facebook. My friend said that being a Facebook friend is a step you take before even getting someone's phone number. Then he said something fascinating: as he's entered the business world, the public space that he's entered, and the exposure he has on Facebook, has not made him more careful about what goes onto his Facebook page but instead has made him change the way that he lives in the real world. This "living in public" isn't a bad thing for him at all. Rather, because he wants to be a person in the world who has a big and positive impact, it's an essential and welcome tailoring of his real life. He's not tailoring his Facebook profile. He's tailoring his real life so that his Facebook profile reflects a new reality.
This is how an entrepreneur thinks versus someone who sees themselves as a worker in a machine (Facebook as the panopticon). It's seeing as a threat how much a boss or future employer might find out about you (LINK) versus seeing this view into one's life as an opportunity to change oneself in order to be more successful in the world.