Tuesday, July 08, 2008

Forecasting vs. Predicting

“We don’t try to predict the future. That’s really hard and not that productive. What we try to do is understand the materials of the future because if you do, you can help shape the future and that’s way more important than trying to predict the future . . . Building a best case scenario that we can believe in and building the world we want to live in.”

Jane McGonigal, Institute for the Future (oldest forecasting organization in the world) ((almost accurately taken from audio of The New Yorker conference, subject: the future of MMOG))
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