As the NYTimes says:
"Who would ever believe that “an effervescent dietary supplement that was created by a school teacher” could cure the common cold?"
And their answer: lots and lots of folks.
As I've blogged before (LINK), and as well articulated by David Cowan (LINK), this snakeoil as at least been taken down a notch via settlement of false advertising claims.
Unfortunately, only consumers can fully take Airborne down.
NYTimes posting: LINK