Tuesday, March 20, 2007

Highrise CRM by 37 Signals . . . no contact:contact

Damn. Highrise by 37Signals was just launched . . . and it doesn't do what I'd hoped. Someday someone has to figure out that key to keeping track of contacts is understanding the interrelationships between them--at least for how I work and how I think lots of people in today's world work. You have to be able to link between contacts, understand the history of how PersonX referred you to PersonY who referred you to PersonZ. Otherwise your contact database quickly becomes a disparate grouping of people. Sort of a private LinkedIn. Tell me different if I've missed something but I don't think 37Signals does this . . . so, those who get this are still just MarketCircle, GoldMine as far as I can tell. Damn.

I'm sure they're right about their product:
Your address book doesn't do enough. Traditional CRM (Customer Relationship Management) software tries to do too much. That's why we built Highrise. It's the just-right, more thoughtful way to keep track of the people,conversations, and tasks that are the lifelines of your business. (from their blog)
But still . . . damn. They're missing a key piece. It's not about the pieces (contacts), it's about the network (how the pieces relate). It's not just about the history of your company to your clients as HighRise tracks but also the relationships among those clients.
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